Stock Marketing Essentials and Definations

Friday, December 26, 2008

Cash

Cash

Reasons for keeping cash
  • Cash is usually referred to as the "king" in finance, as it is the most liquid asset.
  • The transaction motive refers to the money kept available to pay expenses.
  • The precautionary motive refers to the money kept aside for unforeseen expenses.
  • The speculative motive refers to the money kept aside to take advantage of suddenly arising opportunities.
Advantages of sufficient cash
  • Current liabilities may be catered for.
  • Cash discounts are given for cash payments.
  • Production is kept moving.
  • Surplus cash may be invested on a short-term basis.
  • The business is able to pay its accounts timeously, allowing for easily-obtained credit.
  • Liquidity

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