Stock Marketing Essentials and Definations

Friday, December 26, 2008

what is Credit ?

Advantages of credit trade
  • Usually results in more customers than cash trade.
  • Can charge more for goods to cover the risk of bad debt.
  • Gain goodwill and loyalty of customers.
  • People can buy goods and pay for them at a later date.
  • Farmers can buy seeds and implements, and pay for them only after the harvest.
  • Stimulates agricultural and industrial production and commerce.
  • Can be used as a promotional tool.
  • Increase the sales.

Disadvantages of credit trade
  • Risk of bad debt.
  • High administration expenses.
  • People can buy more than they can afford.
  • More working capital needed.
  • Risk of Bankruptcy.

Forms of credit
  • Suppliers credit:
  • Credit on ordinary open account
  • Installment sales
  • Bills of exchange
  • Credit cards
  • Contractor's credit
  • Factoring of debtors
  • Cash credit

Factors which influence credit conditions
  • Nature of the business's activities
  • Financial position
  • Product durability
  • Length of production process
  • Competition and competitors' credit conditions
  • Country's economic position
  • Conditions at financial institutions
  • Discount for early payment
  • Debtor's type of business and financial position

Credit collection

Overdue accounts
  • Attach a notice of overdue account to statement.
  • Send a letter asking for settlement of debt.
  • Send a second or third letter if first is ineffectual.
  • Threaten legal action.

Effective credit control
  • Increases sales
  • Reduces bad debts
  • Increases profits
  • Builds customer loyalty

Sources of information on creditworthiness
  • Business references
  • Bank references
  • Credit agencies
  • Chambers of commerce
  • Employers
  • Credit application forms

Duties of the credit department
  • Legal action
  • Taking necessary steps to ensure settlement of account
  • Knowing the credit policy and procedures for credit control
  • Setting credit limits
  • Ensuring that statements of account are sent out
  • Ensuring that thorough checks are carried out on credit customers
  • Keeping records of all amounts owing
  • Ensuring that debts are settled promptly
  • Timely reporting to the upper level of management for better management.

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